ABOUT USSS
ABOUT USSS
Hello, we’re Tara and Aisha, founders of Sour Studio, and we’re determined to use our music industry experience to drive change in the industry.
We’ve spent years in media agencies and record labels creating and running campaigns for established, emerging, and catalogue artists across all the major labels such as, Warner Music Group, Sony Music Group, Universal Music Group, and BMG, as well as for indie labels and independent artists.
We bring that same expertise and industry knowledge to the independent space, by crafting strategic and insights-led media campaigns. Whether it’s building awareness around a new release, growing audiences, or running multi-channel campaigns, we provide the insights, planning and full campaign management to help artists cut through the noise. Our work spans across every media channel, from Digital and Social to TV, Radio, Press and Out of Home etc.
As a boutique agency, we combine major-label expertise with a personal, artist-first approach. Our model ensures every artist gets the focus, tailored care and creativity they deserve, no matter the size of their campaign or budget. We bring both the understanding and the skillset to strategically shape campaigns for any objective, budget, or starting point, tailoring every approach to fit the artist’s audience and goals.
Our mission is simple: to challenge the music industry and empower independent artists by providing major label like services with boutique attention, amplifying their voices and driving long-term growth.
We look forward to creating with you!